Google Ads and Meta Ads for NDIS providers
NDIS ads
that bring in
enquiries.
Crux Digital manages Google Ads and Meta Ads for NDIS providers across Australia. Campaigns are built around enquiries and referrals, written to follow platform and NDIS rules, and reported in plain numbers.
- 5.0Google rating, 24 reviews
- 60+website projects completed
Every build led by Rob Bastow
What you get
What do NDIS ads include?
Campaign set-up, ad copy, landing pages and tracking, run by one person who reports on the enquiries your budget brings in.
Google Ads
Ads for the supports and areas you serve, shown when someone searches for them and sent to a page built to turn the click into an enquiry.
Meta Ads
Facebook and Instagram campaigns that build recognition for your organisation and promote services, vacancies and events, within the platform rules.
Tracking and reporting
Calls and forms tracked in Google Analytics, so you can see which campaigns bring real enquiries and referrals.
Choosing a platform
Should an NDIS provider use Google Ads or Meta Ads?
Google Ads reach people who are searching for a support right now. Meta Ads reach people while they browse Facebook and Instagram, which suits awareness, vacancies and events.
Both platforms restrict targeting and wording based on health or disability, so we build campaigns around the service and the area, not the person.
| Question | Google Ads | Meta Ads |
|---|---|---|
| Who sees it | People searching for a support | People browsing Facebook and Instagram |
| Best for | Enquiries from active searches | Awareness, vacancies and events |
| How quickly | Can bring enquiries soon after launch | Builds recognition over time |
| What it needs | A landing page that matches the search | Clear, compliant creative and a simple next step |
How we work
Campaigns built around enquiries, not clicks
We start with the supports you want more of, the areas you serve and the number of enquiries you can handle. Then we research the searches people use and write ads that describe your service plainly.
Every campaign sends people to a page that matches the ad, with calls and forms tracked, so we report on enquiries and referrals rather than clicks.
What we set up
- Search researchThe searches families and coordinators actually use.
- Compliant ad copyPlain wording that avoids claims such as NDIS approved.
- Matching landing pagesEach ad lands on a page built for that service.
- Conversion trackingCalls and form submissions tracked in Analytics.
Staying compliant
Content that stays on the right side of the rules
Provider marketing sits under the Australian Consumer Law. The NDIA says describing products as “NDIS approved” likely breaches it. It has referred more than 600 cases to the ACCC. If you also deliver allied health, Ahpra rules ban testimonials about clinical aspects of care, such as symptoms, treatment or outcomes.
We write and review your copy with those rules in mind, so your website builds trust with families without creating a problem for your registration. We are marketers, not lawyers, so anything that needs legal advice is flagged for you to check.
What we check in your copy
- Claims about NDIS statusNo wording that suggests a product or service is approved or endorsed.
- TestimonialsReviewed for clinical content where you deliver allied health.
- Offers and pricingStated clearly and kept consistent across the site.
Our NDIS work
A few of the NDIS
providers we work with
YAY Today case study
A full redesign for a leading Melbourne NDIS provider, guiding families and support coordinators from first search to booked enquiry.
Sunflower Services case study
A website, search and design programme for a leading NDIS provider.
Capacity Plus Group case study
A refined online presence for a growing NDIS provider.
Create a Sense of Place case study
A rebrand and refreshed digital identity for a trusted NDIS provider.
Bright Tomorrows case study
A warm, conversion-driven website for an NDIS support provider.
ELMO Health case study
A modern website for allied health services.
Sixty-plus projects across NDIS, allied health and professional services. Each case study covers the problem, the approach and the result.
View all our workWhat to expect
How do NDIS ad campaigns work with Crux?
A budget you agree upfront and reports on enquiries, not just clicks.
Discovery call and goals
A free 30 minute call to understand your services, your areas and how many enquiries you can take on.
Set-up
We research searches, write the ads, match landing pages and set up tracking.
Launch
Campaigns go live with a budget and targets we agreed with you first.
Review and improve
You get plain reports on enquiries and referrals, and we refine ads and budgets from there.
Ads can start bringing enquiries soon after launch, and results improve as we learn which searches work.
Pricing
How much do NDIS ads cost?
Your advertising budget is the money spent on the platform. We agree that, and our management fee, with you before launch.
| What you need | How it affects the cost |
|---|---|
| Goals and capacity | The number of enquiries you can take on sets a sensible budget. |
| Services and areas | Each service and area adds campaigns and landing page work. |
| Platforms | Google Ads, Meta Ads or both. |
| Landing pages | We can build matching pages, or work with your site if it is ready. |
| Reporting | We agree what to report and how often. |
What NDIS clients say
“Crux has been such a game changer for us.”
★★★★★Kimberley PerksDirector, Sunflower ServicesCommon questions
NDIS ads FAQs
How much do Google Ads for NDIS providers cost?
Your advertising budget is the money spent on the platform, and we agree it with you before launch along with our management fee. A sensible budget depends on your area, the supports you offer and how many enquiries you can take on.
How quickly will I get enquiries?
Google Ads can bring enquiries soon after launch, because they show to people searching right now. Results improve over the first few months as we learn which searches and ads work best.
Should I use Google Ads or Meta Ads?
Google Ads suit enquiries from people actively searching for a support. Meta Ads suit awareness, vacancies and events. If you are unsure, we recommend starting with Google Ads and adding Meta Ads once enquiries are steady.
Can NDIS ads say a provider is NDIS approved?
No. The NDIA says describing products as “NDIS approved” likely breaches the Australian Consumer Law. We write ads that state your registration status accurately instead.
Can you target participants by disability?
No. Google and Meta both restrict targeting and wording based on health or disability, so we build campaigns around the service you offer and the area you serve.
Do I need a landing page?
Yes, and it matters. An ad is only as good as the page it sends people to. We can build pages that match each campaign, or work with your existing site if it is ready.
How do I know the ads are working?
We track calls and form submissions in Google Analytics and report on enquiries and referrals, not just clicks, so you can see what your budget is bringing in.
Do you work with NDIS providers outside Newcastle?
Yes. Crux Digital is based in Newcastle, NSW, and works with NDIS providers Australia-wide, including clients in Melbourne. Calls, design reviews and handover all run over video and email, so you do not need to be local.
More from Crux
More for NDIS providers
Ads work best when the website and brand behind them are strong.
Free quote
Let’s
talk.
Tell us about your organisation and what you need. Rob replies personally with next steps and a time for your free 30 minute call.
Rob Bastow, founder
0467 750 790 · rob@cruxdigital.com.au
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Last reviewed 15 October 2026 · Crux Digital, Newcastle NSW